events: Lucky Egg Hunt (family)

GOAL: Boost shopping center activity and sales to close the season.

 

RESULT: The Lucky Egg Hunt is scheduled in the late morning (just before lunch) on Easter Sunday to help increase the shopping center traffic and sales. Over 2k families attended the first year, quadrupled the expected daily bunny photo sales, increased shopping center traffic, sales growth varied from 0.25-4% for retailers. Foods and restaurants experienced the most increase of up to 30% for the day in comparison to LY.