events: Brentwood UPick Ag-Tourism

GOAL: Increase shopping center traffic and retail revenue by tapping the secondary and tertiary markets through local ag-tourism.

 

RESULT: Typical ag-tourism traffic before the program was 25K on Memorial Weekend and was increased to over 250K during the same period with the campaign showing growth of 11-13% throughout the season year-over-year. The shopping center traffic increased by 12-16% on weekdays, and up to 24% on weekends. Retail revenue during this period increased between 2.3-4%, 1.8-3%, and 1.2 - 2.7% respectively in the 3-year program.