events: Back-To-School Sports Edition (family)

GOAL: Increase shopping center traffic and performance.

 

RESULT: Almost all local organized youth program organizations participated by installing a sign-up/registration tent for the 4-hour event. Most of the organizations filled their roster for the season and asked to be invited again in the following years' event. Retailers that catered to Juniors and children received an average of over 50% increase in traffic, and their sales grew for the day up to 16%.